Arts and culture are transformative forces which undeniably attract talent, investment and ideas and influence a city’s identity.

They influence people’s quality of life, strengthen our communities and provide a source of inspiration and entertainment that resonate across our society and economy.

The purpose of the Activation Strategy (2018-21) is to help shape the new Maroochydore City Centre’s identity, build a program of shared responsibility, attract local and global enterprise, and catalyse its story and place in the region during the first stages of development.

Activation Strategy


The cornerstone of the Maroochydore City Centre Activation Strategy (2018-2021) is Metropolitan, known as the MET, a temporary and ever evolving space, purpose designed to enable the community to engage with their future Maroochydore City Centre now.

Think outdoor grassed Amphitheatre with Stage, container Bar and flexible Workspace, the perfect combination of infrastructure to present a range of arts, community and entertainment events. Located at the new Maroochydore City Centre, it’s a space like no other on the Coast.
The MET has been designed to engage with and support businesses and individuals in the arts, design, technology, entrepreneurial, hospitality and events sectors, who complement and contribute to building our future city.


Instagram: @mccmetropolitan

Street Address:
Corner First Avenue and South Sea Islander Way,
Maroochydore, QLD, 4558

Your city your story

your city. your story. is about documenting the journey, capturing the story and realising the vision of Maroochydore City Centre.


A city is shaped by the people who inhabit it.

As an ongoing project, yourcity. yourstory. will use arts-based programming to capture the city’s stories
as they happen, stimulate ideas relevant to the future city, as well as generate its stories.

It is a through-line to Maroochydore City Centre’s Activation Strategy that will concurrently generate an
archive of the city building project and be central to the communications strategy.

Check out our latest projects here


HQ is the official corporate headquarters for Maroochydore City Centre. It houses the core team from SunCentral Maroochydore Pty Ltd, established by Sunshine Coast Council to oversee the design, delivery and activation of the new city centre.

Street Address: 
Ground level, 9 Golf Street, Maroochydore, QLD, 4558

HQ also plays home to teams and individuals in the arts, technology, entrepreneurial and events sectors who compliment and contribute to the city building project through the provision of workshop and event space.

Available for hire the HQ space includes a kitchenette, communal furniture, projector and screen, as well as an outdoor deck. The space is suitable for workshops for up to 30 people and networking events for up to 50 people.

With a commitment to fostering creativity, entrepreneurship and collaboration, HQ offers shared office space for rent to complementary businesses and an Artist in Residency program in its studio space.

Click here to download our Hire Applications