Arts and culture are transformative forces which undeniably attract talent, investment and ideas and influence a city’s identity.

They influence people’s quality of life, strengthen our communities and provide a source of inspiration and entertainment that resonate across our society and economy.

The purpose of the Activation Strategy (2018-21) is to help shape the new Maroochydore City Centre’s identity, build a program of shared responsibility, attract local and global enterprise, and catalyse its story and place in the region during the first stages of development.

Activation Strategy

What's On

Maroochydore City Centre People's Day

People's Day

Saturday 10th August
11am – 8:30pm

Explore, Engage & Celebrate at the Opening Event for Stage 1A – of the new Maroochydore City Centre; YOUR new CBD.

FREE and fun for the whole family

Stage 1A of the Maroochydore City Centre site will officially open to the public with a free People’s Day!

Residents and visitors are invited to explore, engage with and celebrate the new city centre when it welcomes the public for the first time with a free program of events, education and entertainment across the day and into the evening.

Pedestrian access to the People’s Day event is via Aerodrome Road at First Avenue.

Please note there is no parking at the event site and we encourage using the Maroochydore Bus Transit Centre on our doorstep!


People's Day Event Program

11 am

Welcome to Country

Official opening including plaque of Aerodrome Road and First Ave
intersection by Mayor and State Government dignitaries.

Ribbon-cutting ceremony for the opening of Maroochydore City Centre

11:30 am

Community walkthrough to urban square where there will be naming plaque unveiled

Future City Hall Site
Sunshine Coast Council Smart City Displays, Maroochydore City Centre
demonstrations and activities for all ages.
Keys to the City children’s art project
your city. your story. story-gathering project
Food and Coffee stalls

The MET creative precinct will be open with a cafe & bar, music, ping pong
and kids activities including:
– LEGO city-building activity
– Maroochydore City Centre Discovery Challenge

Hoarding Engagement installation
Walk the 355m of artwork, Maroochydore City Story Board, funfacts, public exhibition and more.

6 pm

Commencement of evening performance program at urban square

Welcome to Country, smoking ceremony and Gubbi Gubbi Dance Troupe with
projection artist James Muller live art throughout the performance

Black Swan – dancer Soraya Fewquandie-Scott and musician Andrea Kirwin

Phoenix Story – cellist Louise King and didgeridoo player Brent Miller

Dangerous Song – singers Linsey Pollak and Lizzie O’Keefe

Golden – singer Shannon Sol Carroll

Elixir featuring Katie Noonan

8-8:30 pm Event conclusion


Further event details available here

Your city your story

your city. your story. is a curatorial program designed to invite the community to explore, engage and shape our future city.


Read more


As an ongoing project, yourcity. yourstory. will use arts-based programming to capture the city’s stories as they happen, stimulate ideas relevant to the future city, as well as generate its stories. It is a through- line to Maroochydore City Centre’s Activation Strategy that will concurrently generate an archive of the city building project and be central to the communications strategy.


The cornerstone of the Maroochydore City Centre Activation Strategy (2018-2021) is Metropolitan, known as the MET, a temporary and ever evolving space, purpose designed to enable the community to engage with their future Maroochydore City Centre now.


Think outdoor grassed Amphitheatre with Stage, container Bar and flexible Workspace, the perfect combination of infrastructure to present a range of arts, community and entertainment events. Located at the new Maroochydore City Centre, it’s a space like no other on the Coast.

The MET has been designed to engage with and support businesses and individuals in the arts, design, technology, entrepreneurial, hospitality and events sectors, who complement and contribute to building our future city.

Connect with the MET, find out what’s happening at the space or how to book a space.


Instagram: @mccmetropolitan

Street Address:
Corner First Avenue and South Sea Islander Way,
Maroochydore, QLD, 4558


HQ is the official corporate headquarters for Maroochydore City Centre. It houses the core team from SunCentral Maroochydore Pty Ltd, established by Sunshine Coast Council to oversee the design, delivery and activation of the new city centre.

Street Address: 
Ground level, 9 Golf Street, Maroochydore, QLD, 4558

HQ also plays home to teams and individuals in the arts, technology, entrepreneurial and events sectors who compliment and contribute to the city building project through the provision of workshop and event space.

Available for hire the HQ space includes a kitchenette, communal furniture, projector and screen, as well as an outdoor deck. The space is suitable for workshops for up to 30 people and networking events for up to 50 people.

With a commitment to fostering creativity, entrepreneurship and collaboration, HQ offers shared office space for rent to complementary businesses and an Artist in Residency program in its studio space.

Click here to download our Artist Residency Application form and our Application Terms & Conditions.